Fidelity unveils its Digital Assets business for enterprise-grade service of blockchain assets

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Having been in the works since its blockchain incubator was formed in 2014, Fidelity Investments, one of the biggest providers of 401(k) services and retirement products to Americans has today unveiled Fidelity Digital Assets, a separate business entity focused on institutional solutions for digital assets.

The news was leaked back June, as the company’s plans to build a digital asset exchange was spotted through a job ad looking for a DevOps system engineer.

Fidelity Digital Assets aims to be a full-service, enterprise-grade platform for securing, trading, and servicing investments in digital assets. The company will offer custody for digital assets offline, in vaulted deep cold-storage.

Second, Fidelity Digital Assets will offer execution services, a multi-venue capable solution powered by Fidelity’s proven order routing and matching technology. The company looks as if it will initially focus on bitcoin and ether.

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