Toyota wants to use the Blockchain reinforced with advertisements


Slowly, the Blockchain technology is not only in the financial sector and the IT industry. Also car manufacturers appreciate the technical capabilities of the system, its success story with the Bitcoin began. Toyota, for example, of announces enhancements to its promotional activities in the digital world, the Blockchain-use.

The first Blockchain-attempt ended successfully

Recently, the group from Japan should result in a noticeable increase in the area of access to the company’s website offers a trigger is a creative advertising measure, when the Blockchain was used. The joy about this “surprise success,” was apparently so great that the automotive group now in the area of Ad Buying, according to Reports in the relevant specialist portals and various other activities. Although the company invests at least is currently, nothing is known – not directly in crypto-currencies like Ethereum or Litecoin. But also of the General popularity of the Blockchain technology helps the crypto market and, once more, to a better attention.

Cooperation with analysis professionals increased page views significantly

The increasing visit the Website, according to automotive giant Toyota is only an Argument for upcoming comprehensive campaign with Blockchain-related, without necessarily BitcoinInvestments are planned. But this, too, is discussed by various groups. On this way, fraud in the advertising segment, in order to prevent, speaks loudly to the group also for this innovative path. The first test run has brought the hoped-for success of the company, together with the Blockchain Analytics company Lucidity had to be carried out. The Partner Lucidity was in the first line for analysis using a special Software. The evaluations should make irregularities and, not least, “Domain Spoofing” as a possible fraud. Just Bot-influences should be excluded.

The result for Toyota:

Of sites and Mobile Apps, the Bot inserts and advertising to detect fraud, was able to divert the company’s funds to be able to the advertising budget more efficiently. More than a fifth more visits it was realized for the company website through the approach. Perhaps could arise within the industry for automotive firms from the Blockchain is a new Trend …


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